With all you and your business have to do to prepare for the busy holiday season, switching up your packaging and labels for the season may seem like a low priority. However, making your packaging holiday-ready—from Black Friday through the New Year—can help your brand stand out and help you better connect with your customers.
Is Seasonal Packaging Worth It?
You may question if creating seasonal packaging and labels is worth the time and effort. The answer is yes, if done correctly. Why? Because many customers associate holiday wrapping with the joy of the season. Fortunately, it doesn’t need to take a lot of time or effort to create affordable holiday packaging. But it does take planning and strategy. Here’s how to get started:
1) Tell a story
Your brand tells a story while creating a connection and a perception of your value to your customer. What narrative do you want to share with your customers this season? Family? Unity? Connection? Empowerment? Great packaging doesn’t just look good—it conveys a message and an emotion.
2) Make it enticing
Look at your product from the perspective of your customer. Is your product something they – or one of their loved ones – would enjoy receiving? Does it provide greater value by combining like products? Kitting is a great option for the holidays to garner excitement and brand loyalty. Does it put customers into the holiday spirit with some extra cheer while still connecting with your brand’s message?
3) Make it different
You aren’t the only one celebrating the holiday season, so what can you do to stand out from your competitors? Consider looking outside of your industry for some innovative holiday ideas.
4) Focus on the experience
Whether your customers are new or returning, now is the time to plan and strategize their journey from introduction to purchase to relationship. That is, from the first introduction throughout the customer lifecycle. How can each touchpoint celebrate your customer and their journey?
Here are five ways to make your brand stand out during the holiday season:
1. Using holiday-inspired gift wrapping, bags, or even packaging tape. Many online shoppers are buried in piles of cardboard around this time of year. A pop of color with some holiday cheer can get them excited about your brand!2. Choose quality packing materials that reflect your brand and message. For example, is your brand environmentally conscious? Consider an eco-friendly holiday design.
3. Share your brand’s story and maybe even include a thank you note.
4. Offer a gift of appreciation, such as a discount or free shipping on their next purchase.
Include a special addition such as a free sample, sticker, or bonus gift.
By showing your customers you have thought out their entire purchase experience, you’ll show that you’re a quality brand created by real people. Real people who care about them.
QuickBox Fulfillment can take the burden of assembly, kitting, and shipping off your hands. Fill out the following form to set up a time to speak with our team and find out how we can help you wow your clients this holiday season and beyond!
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